The Basics of SEO to Increase Your Page Ranking

by Lessie Lopez .

We had a great website that looked wonderful and was very easy to navigate. It was ultra-modern with a cool smooth look for the graphics and integrated video segments. Plus, it was not a template. It was custom made just for us. That is all well and good, but it is of no use unless it gets seen. We were almost on page two of the search engine results for relevant terms for our business. We then looked into affordable SEO service by Lift My Rank to get to the top of page one. A higher page ranking is the goal, and staying there then becomes the primary goal.

What I mean is that many companies can increase your page ranking for search results, but you want to stay there month after month and year after year. This is where SEO expertise comes into play. The algorithms the search engines use for page ranking change on a regular basis. The stuff that puts your page at the top of the rank may cause you to be delisted the next time the algorithm changes. You want SEO that will lift your rank now and keep it up there. Plus, you do not want to spend a lot of time monitoring to see how you are doing. You need to trust the company that is doing your SEO work.

We went from page two up into the top five results in about 30 days. It all had to do with the details of the wording on our website and some web policy pages that we did not have. You have to realize that it is machines that are looking at the content of your website trying to figure out if you are a legitimate business offering real value to the search engine users or if you are a scammer. Then the machines have to make sure what kind of business you are. You do not want to confuse the algorithms the computers use to check your site. For example, if you are a car dealer, you would not want a lot of fishing content on your site even if you are a consummate angler. Keep it about cars. That is SEO.